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The Carter Reports

The Power of Your One-Phrase Strategy

If you can’t state your strategy in a sentence, you don’t have one! Many companies think they have a strategy, but usually what they have done is focus on steps, goals, and objectives or issues owners and leadership teams often think about. To have an effective sustainable strategy, let’s be clear

CARTER REPORTS: A Quick Favor

Many of my readers, clients, colleagues and referral partners have expressed a desire to "cut through" the BS and focus on pragmatic solutions and tools for growing businesses. So that we can serve you better, I’ve created a quick 6-question anonymous survey that I would appreciate if you could

2019 – The Year of the Agile Organization

Let’s take out our crystal ball and delve deep into its center for 2019 top business trends that you can leverage to drive your business success. I always keep an eye out for different perspectives and points of view that can help my clients achieve. Looking at trends is an offensive move. You

12 Questions You Must Answer About Your Sales Process!

If you surveyed companies today and asked them if they follow an established and formal sales process, what do you think their answer would be? Those who can answer yes are well in the minority. The Objective Management Group (OMG), a sales development company, compiled statistics that show 91%

5 Ways to Avoid Commoditization in Your Business

A common experience many of my clients are facing today is the fear that they have become commoditized. "Commoditization is defined as the process by which goods that have economic value and are distinguishable in terms of attributes (uniqueness or brand) end up becoming simple commodities in the

8 To Be Great – What really leads to success?

  SUCCESS. For some it’s elusive, for others it seems to come easily. We all want it. But whatever your own definition of success is, why do people succeed? Is it because they're smart? Or are they just lucky? Neither. Marketer, Success Analyst Richard St. John condenses years of interviews

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