Tower Paddle Boards decided to move to a 5-hour workday: 8am – 1pm. What, are you kidding! Most businesses say, “That’s nice, but it won’t work for me.” The 9-to-5 workday (or worse) is so ingrained that it’s hard to imagine anything else.
However, their productivity tripled, sales and profits increased 40%, per hour wages doubled, and everyone was happier. This Fast Company article, written by founder Stephan Aarstol, details how they did it.
The key is measuring what matters – output vs. hours – and challenging conventional wisdom. Henry Ford was the first to dramatically reduce the workweek and his productivity soared. Read on to discover how Tower accomplished a 5-hour workday.
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