Tom Peters was the keynote speaker at our recent Gazelles Scale-Up Summit in New Orleans. You do remember him don’t you? His book In Search of Excellence written with Robert H. Waterman is an international bestseller. First published in 1982, it is one of the best selling business books ever, selling 3 million copies in its first four years.
As well put by my Gazelles colleague Douglas Wick, “Tom is well known for his direct, rambling insights, punctuated by outbursts of emphatic annoyance, indignation, exasperation, outrage, and passion.” Tom overwhelmed us with thoughts, ideas, and powerful recommendations on what makes businesses work and succeed – all captured in his recent book The Excellence Dividend (see his 24 rules graphic at the end of this article).
One of his key themes at our conference was The two biggest market opportunities on earth, which 98% of us suck at…?
And the answer is …
See It Now!