The term Sales 2.0 has come up in network meetings I have attended and in blogs that I read. What is Sales 2.0? Is there a Sales 1.0? If so, what is the difference? Is one better or more effective than the other?
We all have realized that traditional “interruption based” marketing is becoming less-and-less effective. Likewise, we are learning that “interruption based” selling is becoming less effective. Buyers are beginning to live online and they are the ones in control of your sales cycle.
A major growth challenge for many companies today is this profound transformation in customer behavior. Today’s buyers are enabled by the Internet, empowered by the enormous choice in every market, and possess the ability to compare real-time competitive prices. They have, in essence, taken control of the purchase process.
So what is Sales 2.0?