Revenues are the very oxygen needed to sustain the life of your business. Learn the simple Revenue Equation that defines the four – and only four – actual drivers of revenue.
It happens in most businesses, and it probably happens to yours. Revenues plateau, or even decline. If I were to ask you the cause, you would probably respond “new competitors,” or “a lack of different growth options,” or “the wrong sales staff” or even “the economy.” What I have discovered however, from over 30 years of experience working with two hundred plus organizations, is that the real reason is a lack of CLARITY.
How often do you ask yourself:
- Today’s economy is hurting my revenues – how do I find new ways to drive sales so that we won’t have to go through another painful round of cutbacks?
- How can I get my sales people to do a better job?
- Do I have the right salespeople? Or is my sale process screwed up?
- How can I stop us from leaving money on the table?
I hear these questions a lot from leadership teams. They are frustrated, and seemingly doing the best they can, but many leaders see no other solution to slipping revenues than to cut further and get even “leaner and meaner.” To be sure, this is a tough time to be a business leader, but are they really doing all they can to drive revenue? The surprising answer, in most cases, is no. And this is where clarity comes in.
Many external circumstances can influence revenue but what is it precisely that drives revenue to your business? What if there was a tool to help you fully see and understand the factors that drive revenue, to give you clarity? There is. It’s a simple equation that defines four components, or actual drivers of revenue. It can help you grow your revenue in ways you have never considered.
Your Call To Action
In your next Leadership Team Meeting (you do have one don’t you?), discuss this revenue equation, play with the revenue calculator and see what your company can do to fully leverage the power of each revenue driver. Create, debate, talk with current clients, and decide. Then put your ideas into action!
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