I have decided to update/repost my blog on Sales 2.0. Are most businesses engaging with Sales 2.0? The answer is yes to some degree. AND, I think further clarity on this topic is needed. It is not so much the quantity, BUT quality of embracing
The Case of the Disappearing Sales Process!!
A major growth challenge for many companies today is the profound transformation in customer behavior. Today’s buyers are enabled by the Internet, empowered by the enormous choice in every market, and possess the ability to compare real-time
The 4Ps Are Out, the 4Es Are In
If there has ever been a time for change in marketing, this is it. The significant transformation of customer behavior continues at full speed today. I have written about this topic in the past, and I think it is time to put it at the forefront
12 Most Common Barriers to Sustainable Growth
What keeps many businesses from growing? For larger companies, it is often maturing markets and inflexible organizations that dampen growth. However, closely held and entrepreneurial companies are built for growth. They operate in a world of
The Seven Brand-Building Principles that Separate the Best from the Rest
The Question: BRAND, what does this mean to you?? Is branding important today? Many pundits and reports contend that brand loyalty is diminishing. The Reason: We are experiencing a profound transformation in our customers’ behavior today. They
How Much Do You Know About Sales 2.0?
The term Sales 2.0 has come up in network meetings I have attended and in blogs that I read. What is Sales 2.0? Is there a Sales 1.0? If so, what is the difference? Is one better or more effective than the other? We all have realized that