When people say “business coach,” you might immediately picture salesy motivational speakers, an uncomfortable conference room, and equally dismal refreshments. But business coaching can be the single greatest investment you make in your career or business.
What Is a Business Coach?
It’s important to understand just what a business coach does. Some business leaders confuse executive coaches with consultants. They’re not the same thing. A consultant will come into your business and work with you about a single issue where they have a certain level of expertise. That can be very helpful. But that’s not what a business coach does.
A business coach looks at your whole organization. He or she “gets under the hood” to see how things run. After a significant amount of observation, a coach will suggest specific steps to take; provide you with the tools you need to make necessary changes, and then actually help you (coach you) in the implementation of those actions. And a great coach will also hold you accountable for what you commit to.
If you are expecting to see dramatic changes in the way you operate, you can’t simply conduct business as usual. You need to identify your goals, and then create a strategy for achieving those goals. Then that’s exactly what we do. I have the tools and the experience to help you formulate and achieve specific, realistic goals.
The Results of Business Coaching
Why try coaching? It’s widely regarded as a potent force for change and development. As one study illustrates:
- 96% of organizations saw the performance or individuals improve after they introduced coaching
- 92% of organizations reported improvements in leadership and management effectiveness
- 77% of respondents indicate that coaching had a significant or very significant impact on at least one of nine business measures
- 60% of survey respondents stating that productivity improved through coaching
Source: Coaching for the 21st Century (Korn Ferry Institute, 2015). Download and read the full report here.